The persuasive effects of political microtargeting in the age of generative artificial intelligence

Recent technological advancements, involving generative AI and personality inference from consumed text, can potentially create a highly scalable “manipulation machine” that targets individuals based on their unique vulnerabilities without requiring human input. This paper presents four studies examining the effectiveness of this putative “manipulation machine.” The results demonstrate that personalized political ads tailored to individuals’ personalities are more effective than nonpersonalized ads (studies 1a and 1b). Additionally, we showcase the feasibility of automatically generating and validating these personalized ads on a large scale (studies 2a and 2b).