LinkedIn CEO says AI writing is not as popular as he expected it to be

Paper · Source
Expertise in the Age of AI Content

Source: Mathures Paul, The Telegraph India (reporting Bloomberg) · 2025-06-22

Artificial intelligence tools have been, for the last two years, trying to suggest better ways to write an email, document or even resumes but LinkedIn CEO, Ryan Roslansky, has said in an interview that “it’s not as popular as I thought it would be”. In the Bloomberg interview, he was referring to the LinkedIn tool where AI can be asked to write a post from scratch.

“The barrier is higher,” he said posting about posting on LinkedIn and “getting called out” on the platform “impacts your ability to create economic opportunity for yourself”.

From LinkedIn to Gemini to Apple Intelligence, all the AI offerings have tools to improve writing. Most of the time, the text output is free of blemishes and has a feel of AI. Educators and even companies are constantly looking for tools to spot text that has been generated by AI. Further, AI models, like ChatGPT and Gemini, have the tendency to hallucinate, making the output unreliable.

Despite people not using AI tools to write posts on LinkedIn, “over the last year, there’s been a 6x increase in the skills required in any of those jobs being AI-related”.

Roslansky said: “My boss is Satya Nadella. Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart. I definitely use it a lot in creating content.”

Lines of inquiry this paper opens 24

Research framings built by reading the notes related to this paper — the questions it feeds into.

How should human-AI contributions be measured, disclosed, and verified? How do AI hiring systems affect authenticity, fairness, and candidate preferences? How does AI-generated content create social proof without authentic interaction? Does disclosing AI authorship change how audiences evaluate the writing? Are AI-generated articles systematically disadvantaged in search ranking and user engagement? Does AI deployment reduce or exacerbate workplace inequality and income instability?